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The US State Department’s Bureau of International information Program is focussing on Social Media Network. According to its PR on 28 Jan 2011 published on its website http://www.state.gov/r/iip/ the bureau recognizes that
- The explosion of social media;
- English no longer dominates the Web – more than fifty percent of web users speak a native language other than English, and site “stickiness” doubles when a web offering is in the language of the user.
The IIP hosts training webinars on social media “best practices.” Foe example: “We’re teaching people to write shorter, Chunky; chunk the information down.”
The America.gov site also revamped to enable “two-way conversation between America and people in other countries,”.
so, when even the State Department understands the importance of social media engagement , how can businesses lag behind? Of course, they would surge into the Social Media engagement for their benefits both interms of out-bound messaging as well as actively listening feedbacks and ideas.