Gartner Predictions for IT in 2012

A recent article in Network World captured Gartner’s predictions

Here they are in bullet forms.

1. Low-cost cloud services will cannibalize up to 15% of top outsourcing players’ revenue by 2015.

2. The investment bubble will burst for consumer social networks in 2013, and for enterprise social software companies in 2014.

3. At least 50% of enterprise email users will rely primarily on a browser, tablet or mobile client instead of a desktop client by 2016.

4. Mobile application development projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4-to-1 by 2015.

5. 40% of enterprises will make proof of independent security testing a precondition for using any type of cloud service by 2016.

6. More than 50% of Global 1000 companies will have stored customer-sensitive data in the public cloud by year-end 2016.

7. 35% of enterprise IT expenditures for most organizations will be managed outside the IT department’s budget by 2015.

8. 20% of Asia-sourced finished goods and assemblies consumed in the U.S. will shift to the Americas by 2015.

9. The financial impact of cybercrime will grow 10% per year through 2016, due to the continuing discovery of new vulnerabilities.

10. The prices for 80% of cloud services will include a global energy surcharge by 2015.

11. More than 85% of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage through 2015.

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Validation of Social CRM

Today Salesforce bought Radian6 at $317-340million. This is a great validation of Social CRM. With the advent of Social Web, the consumers are all over the social media sites. They discuss many things about companies, their products or experiences with using or dealing with companies. They no more call the busiesses’ call centers to express their experiences about the products or company.  so there is a dire need for companies to engage customers there and then itself where the consumers hang around. That could be Facebook, Twitter, or any other social media.  This engagement is very important for better customer service. Call it Social Customer Service.There is also a huge opportunity to analysis what is being talked about the company, its products or services. Whenever there is any new launch or a news, reaction to it can be very well measured on the social media sites. So Social analytics is important. That can also be useful further no target consumers in terms of advertisements or offers. Thats where Social Marketing comes into picture. No wonder Gartner noted Social Computing is entering into Gartner’s famous ‘hype cycle