Google (Usage) and Facebook (Social) Analytics

Whether we have a blog or an application website, we need to analyze the customers usage . The Google analytics and Facebook page analytics bring two different important perspectives that are mutually complementary to each other. Hence, it is very important to monitor both of them. The Google analytics brings the statistics about the site usage. It tells about the geography, keywords, entry/exit pages, time spent, keywords search, etc etc. However, it does not tell about the users themselves. The information about users is found from Facebook analytics which can tell about users genger, location, and more. Hence, for better understanding of users and usages, both Facebook and Google analytics have important role to play.