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When PR hits the market, its impact is supposed to be felt in various channels, one of which would be on incoming visits to site and blogs or apps downloads. When monitoring such impact, it is very important to measure the momentum also. Whether it is for GITPRO events or for Website or my personal blog, I use Google analytics to mainly monitor:
1. Trend in the number of visits:
2. Where are the users coming from? demography(location), as well as source (mail / ip / site)
3. Entry link? which links are the first one that they visit?
4. How long they stay on the site?
5. Which links do they visit?
6. Any comments posted by the users?
7. How many are repeat and how many are new users?
And repeat this very often. Particularly, there would be an upside whenever there is a marketing PR wave or any event occurs that triggers the incoming visits. However, in a day or two the trend would start tapering down. However, with an effective campaign, the average users should be more than pre-campaign. Otherwise it would be one-day fame . Of course, one needs to analyze the drop outs too.