If We Believe in Equal Distribution of Wealth Then iPhone Apps Are Failed Model

From an article with catch title, Are iPhone Apps a Failed Model, that I read:

2H 2010: total Apple App Store Sales in the second half $858 million; annual sales calendar 2010 $1.4 billion

With 225,000 Apps developers the per app developer the payment comes around 6.5K which is a very small amount to make a business out of it. 

However, not all apps developers get paid or depend on paid App. There are four additional monetization models:

1. Ad Revenue: Many games and entertainment apps depend of ad revenue

2. Transaction Revenue: Apps like myBantu depends on transactions to make money

3. Virtual goods: Games and other apps use virtual products to make money

4. Client Apps: Client Apps like enterprise Apps are just access but the money is paid to the enterprise licenses.



iPhone Appstore concept needs to be changed for Enterprises

iPhone Apps needs to be pass through Apple‘s gate to be approved and made available to iPhone users via App Store. Of course, this way Apple can filter-out bad application, and possibly avoid competing Apps (e.g. Skype for making phone calls from iPhone or Google applications). For consumer, it gives a single window access and most importantly “theoratically” some assurance that their iPhones are not going to be invaded by some virus infected applications. However, this model have some issue in the enterprise domains.

For example, FedEx‘s IT department would like to develop an iPhone application for their delivery people. This FedEx app would enable them to navigate to the location and get signature as a proof of delivery.

In this case, why should FedEx’s get its own application be certified from Apple? Why should this application, which is restricted to its employees, be made available through AppStore?

Shouldn’t enterprises be able to roll-out their own applications to themselves or their customers without getting Apple in between?