How TurkCell combined gaming with competition and reached to 3.6 millions with Tweeter Campaign

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Watch this video covering an innovative campaign from TurkCell , a Turkey telecom. It has very innovatively mixed social game, social competition and trivia which resulted into an outreach to 3.6 million and 56K tweets.  I respect this company for adapting technology very innovatively and aggressively.  TurkCell is Oracle SOA suite customer who pushed use of BPEL and ESB / Mediator  to higher and higher limits with very very high volume.