Yahoo launched a news blog named The Upshot with the intention of eliminating the noise and serving the news content. The UpShot provides search based news content. You may expect a lot of content coming from Yahoo’s recently acquired content network which has almost 380,000 contributors. This way yahoo can reduce the cut that it may need to pay to different news wires like AP, Reuters, etc as well as other content providers. It’s a game of Long tail where revenue generated from every penny or saving of every penny that counts.