First look at FastFlip .. Flip or Flop?

Google Labs announced FastFlip.

Its interesting. As of now I see that its pulling in content from about 49 different media.

It promises :

Fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and  personalized content.

So.. its a great promise! Does it live upto the expectations?

I see that Google could have done much better. In today’s world of Web2.0, do we just get our content from these established media? Didn’t be cross that much earlier? sometime in last decade? I spend a lot of time getting news from the internet, but most of the time by content is outside these vendors. There are commercial as well as bloggers whom I refer for my information. I am sure that Google will add it further. But I am not sure why it was not added now? is it related to revenue sharing agreement? If it is, too bad! Didn’t Google promise the information Free?

Navigation seems to be fine. Something like Pre and iPhone navigates through history pages. I was expecting something different, with Ajax / Flex kind of rich use experience, I was hoping that when my cursor goes on a content, it gets magnified as well as it pulls in other related content based on my instantaneous interest. Here too, google is still in the world of old UI.

I clicked on email .. it took me to gmail. Though I have gmail, not my all communication is via gmail. Do I really want to sent emails? why not just twitter?

Anyway, as of now I could not see the relevance portion of it. May be google tracking my clicks and my profile ( i hope they would not sell it …though they would already be doing targeted ads to me )… I would have preferred an easy mash up ability to myself. I would like to be a king of my content ..

Anyway, its interesting…but not enough… it could be fast for flipping … but flop to serve my interests and expectations!…


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